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Marketing Strategies

Added by David Hill on March 7 2017, at 9:40 am
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  • It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important competitive edge.


    1. Partner with allies.

    Marketing Partnership have a number of benefits to push a marketing campaign. For starters, when you collaborate with someone else, you tend to deliver better content. On top of that, marketing partnerships are cheaper to create, see success more quickly, and expose your brand to a new audience.


    2. Embrace user generated content.

    According to a Survey of 839 millaonier  they spend "5.4 hours a day with content created by their peers. This represents 30 percent of their total media time and is rivaled only by all traditional media types combined (print, radio, and television, at 33 percent)." In the same survey, "Millennials reported that UGC is 20 percent more influential on their purchase decisions than other media."


    3. Collaborate with influencers.

    Another way to gain a new audience and extend brand awareness is by collaborating with the top influencers in your industry. 

    4. Help customers solve a problem.

    As perfectly stated on Hubspot"You're in business because you provide solutions." Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening/responding to them; or creating apps/tools.


    5. Let customers interact.

    No matter the product or service you're offering, your customers want to interact with your company, or at least other customers.


    For more you can check Marketing Explainer Video

Keywords: Marketing