Last Updated Date: May 17, 2011
You agree that your Personal Data may be processed by ARThood in the country where it was collected as well as other countries (including the United States) where laws regarding processing of Personal Data may be less stringent than the laws in your country.
When you interact with ARThood through the Site, ARThood may collect Personal Data and other information from you, as further described below:
Non-Identifiable Data: When you use the Site, ARThood may receive certain personally non-identifiable information about your use of the Site. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. ARThood may store such information ourselves or it may be included in databases owned and maintained by our affiliates, agents or service providers. ARThood may use such information and pool it with other information to track, for example, the total number of visitors to the Site, the number of visitors to each page of the Site, and the domain names of our visitors' Internet service providers. It is important to note that no Personal Data is available or used in this process.
Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Services, ARThood may conduct research on our end users’ demographics, interests and behavior based on the Personal Data and other information provided to ARThood. This research may be compiled and analyzed on an aggregate basis, and ARThood may share this aggregated data with our affiliates, equityholders, agents and business partners. This aggregate information does not identify you personally. ARThood may also disclose aggregated user statistics in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.
ARThood will communicate with you through email and notices posted via the Services. These communications may include a series of welcome emails, which help inform you about various features of the Services. Please be aware that you will also receive emails from ARThood related to the proper functioning of your account. ARThood may additionally send you promotional information. If you wish to opt-out of promotional emails, please clearly opt-out during the registration process.
There are certain circumstances in which ARThood may need to share your Personal Data with third parties without further notice to you, including as set forth below:
Business Transfers: As ARThood develops our business, ARThood might sell or buy businesses or assets. In the event of a sale, merger, reorganization, dissolution or similar event relating to all or a portion of our business, assets or the Site, Personal Data may be part of the transferred assets.
Service Providers, Agents and Related Third Parties: ARThood sometimes hires other companies to perform certain business-related functions. Examples include mailing information, maintaining databases and processing payments. When ARThood employs another company to perform a function of this nature, ARThood may need to provide them with access to certain Personal Data. However, ARThood only provides them with the information that they need to perform their specific function.
Legal Requirements: ARThood may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to: (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.
Once you become a registered member of ARThood, you will have the opportunity to review, update or delete the registration information you have provided to ARThood at any time (except, of course, any information ARThood does not store). You may do so by selecting the “Edit Profile” link from the “Profile” tab, after clicking “Edit Profile” and following the instructions there.
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to ARThood from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Data may exist in a non-erasable form that will be difficult or impossible for ARThood to locate. ARThood covenants that promptly after receiving your request, all Personal Data stored in databases ARThood actively uses and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as commercially reasonably practicable.
California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. For inquiries regarding our disclosure policy, please contact ARThood at Privacy Matters, c/o ARThood LLC, 200 East 72nd Street, Suite 7H, New York, NY 10021.
ARThood takes commercially reasonable steps to protect the Personal Data provided through the Site from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. These steps include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where ARThood stores Personal Data. However, no Internet or e-mail transmission is ever fully secure or error-free. In particular, e-mail sent to or from the Site may not be secure. Therefore, you should take special care in deciding what information you send through the Site’s e-mail. Please keep this in mind when disclosing any Personal Data to the Site through the Internet.
ARThood restricts access to Personal Data to our employees, contractors and agents who need to know that information to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline if they fail to meet those obligations.
ARThood strives to keep your Personal Data accurately recorded. Through the Site, ARThood provides you with access to update your profile and revise Personal Data previously submitted to ARThood.